Over a decade ago, a new kind of church began appearing that was, in many respects, very different than other churches on the landscape. As a catch-all term, I will use the word ’emerging’ to describe them, since they often identified with that term for several years.

Emerging churches observe that the church in the modern era, while it accomplished many wonderful things, has gradually become less and less effective at drawing people in our changing culture to life-changing experiences with Jesus.

Postmodern Christians realize that the cultural matrix that modern churches developed in – has changed dramatically.They believe that, in order to communicate the gospel effectively to a culture that no longer knows it by heart, we need to apply the insights learned by missionaries in other cultures about contextualization. They also believe that failure to do so is one of the chief reasons behind why the modern church’s evangelistic success has been waning.

Dan Kimball says it like this in his excellent book The Emerging Church: Vintage Christianity for New Generations “While many of us have been preparing sermons and keeping busy with the internal affairs of our churches, something alarming has been happening on the outside. What was once a Christian nation with a Judeo-Christian worldview is quickly becoming a post-Christian, unchurched, unreached nation…. the fifth largest mission field in the world.” (The Emerging Church, 13-14).

A member of a super-modern church said to me “People who visit church already know what we’re about and what we believe.” I contend nothing could be further from accurate.  Emerging churches realize that the people in our culture do not already know the Bible’s characters nor themes. Doubt it? Remember The Tonight Show’s clips on the streets of New York asking basic bible questions like “Who was bigger, David or Goliath” or “Name one of the 12 disciples”. Or, consider the much-told story of the two young women at a jewelry counter. Do you know that story? They are looking at cross necklaces. One girl says to the other “Are you going to get a cross with the little man on it, or one without the little man?” The other girl responds “What’s with the little man? Why would someone want a little man on their cross?” Emerging churches understand that postmodern people may think ‘Trinity’ refers to Neo’s girlfriend in The Matrix. 

Kimball has said “We start in the middle of a story that they don’t know or that they know very little about mainly through negative experiences. We offer them escape from a peril they don’t know they face, and we use words that either aren’t part of their vocabulary or that they don’t correctly understand.” (Kimball, The Emerging Church, 172).

I start with this point, because it informs so much of what has created the raison d’etre    for emerging churches. Members of emerging churches want the message of Jesus effectively getting to our culture. I stand squarely in the middle of historic and evangelical Christianity in affirming them in this desire.

So, modern church, what’s all that mean? It means this: It’s time we apply missionary science 101 in postmodern culture.

What’s good about this? What’s wonderful about knowing the church is not doing so great in evangelism? Simply this: waking up and smelling the reality is essential to dealing with reality. The first step in addressing an issue, is knowing there is one. Remember the men of the tribe of Issachar:  “…who understood the times and knew what Israel should do.”   (1 Chronicles 12: 32).